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Event Details

    Designing Organization Surveys

    Date: February 7, 2019, 8:00am
    Lake Forest Graduate School of Management
    1905 W Field Ct, Lake Forest, IL 60045
    $30 Members/$50 Non-Members
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    You are invited to attend: State-of-the-Art Survey Design Techniques

    Click here to register.

    Registration Fee: $30 – member; $50 – non-member

    To register and pay in advance, go to To register without payment, email Cash and checks accepted at the door.


    8:00 - 8:30 am     Registration, Networking and Breakfast

    8:30-10:00 am     Program

    Whether you create your own surveys or work with outside vendors, knowing what makes a well-designed survey is critical to collecting valid data. In many cases, strategic organization decisions depend upon it. In this highly interactive, hands on session, you will examine a proven five-step organization survey process and analyze the common mistakes made in many organization surveys. You also will learn 16 tips for overcoming these mistakes and result in organization surveys that produce valid, scientifically sound data — data that aids organizational

    decision-making and helps focus strategic planning efforts. These tips and the problems they address are based on current education and behavioral science research findings in survey design methodology.

    Learning Objectives

    • Examine a proven 5-step organization survey process.

    • Analyze the common mistakes made in many organization surveys that result in the collection of faulty data.

    • Discover 16 practical solutions and tips for overcoming these mistakes and result in organization surveys that produce valid data and provide a foundation for sound, strategic

    Ken Phillips, CPLP

    Ken is founder and CEO of Phillips Associates and the creator and chief architect of the Predictive Learning Analytics™ (PLA) learning evaluation methodology.  He has more than thirty years of experience designing learning instruments and assessments and has authored more than a dozen published learning instruments.

    Ken also regularly speaks to Association for Talent Development (ATD) groups, university classes and corporate learning and development departments. Since 2008, he has spoken at the ATD annual International Conference on topics related to the measurement and evaluation of learning.  In addition, since 2013 he has spoken at Training Magazine’s annual conference and expo on topics related to measurement and evaluation of learning.

    Prior to pursuing a Ph.D. in the combined fields of organization behavior and educational administration at Northwestern University, Ken held management positions with two colleges and two national corporations. In addition, he has written articles that have appeared in td magazine, Training Today and and is a contributing author to five books in the L&D field.